Why Marketers Need to Consider Context — Not Just Audience

by Steven Jacobs
If desktop advertising was built on audiences, mobile marketing is shaped around context. On mobile, a moment — a walk home from work or a sunday stroll — says as much about our needs as consumers as our psychographic personas do. In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed ...Read the full article