A/B Testing? Use Statistics to Stay on Course

by Caitlin Halpert
You just launched an AdWords Campaign Experiment to test two ad variations in your top-volume campaign. Great job! But now what? Actual A/B test implementation is only part of the battle to make data-based improvements in your account. The most important part of the testing is often forgotten: test evaluation. Here are a few steps to correctly follow the data.Read the full article