An AdWords Script To Make Exact Match, Well…Exact

by Daniel Gilbert
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a semantic difference between singular and plural forms – and anyone with the slightest ...Read the full article