Facebook announces the new Atlas: a cross-platform ad network

by Justin Lafferty
As rumored, Facebook will announce today the relaunch of Atlas at Advertising Week in New York City. Atlas focuses on people-based marketing, getting away from cookies and enabling true cross-device advertising. Erik Johnson, the head of Atlas, announced the relaunch in a blog post: Atlas delivers people-based marketing, helping marketers reach real people across devices, ...Read the full article