Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools

by Ginny Marvin
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners — is being made across the Google Display and AdMob Networks as well as DoubleClick.Read the full article