How conflicts between sub-domains can harm your search rankings

by Graham Charlton
Brands have sub-domains for a variety of reasons - to separate their sites for different audiences, to split their offererings, and so on. However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility in search results.Read the full article