Key PPC Lessons from B2B Software Companies

Pay-per click (PPC) is a niche type of advertising that works differently depending on your niche. In the world of B2B software, your goal is generating leads and PPC can be a great tool to make that happen. However, it can also be immensely frustrating. PPC is tough enough, but when you add in a lot of competition, a demanding target and lengthy sales cycle, getting those Ad ...Read the full article