Millennial SVP: A ‘Broad Evolution’ Beyond Geo-Fencing Coming in Mobile

by Rebecca Borison
Last week, Millennial Media acquired Nexage, one of the largest mobile ad exchanges and supply-side networks, in a deal valued at over $107 million. The acquisition gives the publicly-traded mobile advertising company an owned-and-operated programmatic exchange as marketers increasingly look for the real-time, data-driven, capabilities of programmatic.Read the full article