Study: Clickthrough rate continues to rise as reach drops on Facebook

by Justin Lafferty
Study: Clickthrough rate continues to rise as reach drops on Facebook Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo. The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 ...Read the full article