YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

by Greg Jarboe
Recent announcements by YouTube, Otter Media, and AOL have given me the strange feeling that I’ve seen all this before. They were all about the big online broadcasters creating online video content that acts like a magnet and a screen just like special interest magazines once did. And the success of each of these endeavors depends on the ability of their online video content ...Read the full article