In Native Advertising, Brands Win When They Know The Audience [#awxi]

by Matt Mcgee
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” “Over the decades, our editorial team has learned what works and what doesn’t,” said Rick Hamann, Senior Vice ...Read the full article