It’s Not (All) About The Links: Communicating For Outreach

by Casie Gillette
When executing a link building campaign, we try to gather as much information as we can about a site, a site’s audience and the person we’re reaching out to. We may try to get to know the person through social media; we may think we have a good understanding of what they like to write about and share; and, we may feel as if our outreach is spot on.Read the full article