Measuring Your PR Is Like Climbing Mt. Everest

by Erin Feldman
The moment I mention the words “big data,” “PR” and “measurement,” the room quiets. Crickets. I think I probably could hear a pin drop if one were to. Sideways glances and shuffling of feet. A cough. It’s like we’re all at the base of Mt. Everest wondering how we’ll ever get to the summit. We’re surrounded by our tools and data, but not one of us wants to take the first st ...Read the full article