MMA: Mobile Spend Could Reach $220B Within Decade

by Greg Sterling
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like $220 billion within the decade, on a global basis. The US component of that would be roughly $70 billion under the formula used by MMA. The report and MMA broadly define “marketing” to include, “advertising, apps, messaging, mCommerce and CR ...Read the full article