Mobile marketers measure conversions but hope for brand awareness

by Cynthia Boris
Every success guru will tell you that goals have to be measurable. If you don’t have a means of measuring results you’ll never know if what you’re doing is effective. And, you can’t get where you’re going if you don’t know where the end point is. Waterfall asked 155 marketing, CRM and data analytics from a cross-section of industries this question: 155 answers isn’t a very ...Read the full article