The Promise Of Programmatic: Elevating Creative To Connect On Every Impression [#awxi]

by Ginny Marvin
So is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here at Advertising Week: it’s both, and marketers and agencies need to embrace the future. Programmatic “allows us to get much better creative in because math determines the best winners much faster and better than humans can,” said Bryan Chupp, ...Read the full article