Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers' Thinking

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer. Happily, things have changed. Today, a long time is the time between latte and lunch. Now, shifts in marketing messaging can be measured in seconds or minutes... if you're equipped to handle those shifts.Read the full article