BuzzFeed’s Jonah Peretti at #SMX: On Optimizing Content For Humans

by Martin Beck
Would I share this? That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are trying to generate viral content. BuzzFeed has built a thriving business valued at an estimated $850 million upon the foundations of that basic tenet — 75% of BuzzFeed traffic comes from social referrals, including email and instant messages — ...Read the full article