DiGiorno Pizza Returns From Its Self-Imposed Social Media Penalty Box

by Martin Beck
The DiGiorno Pizza Twitter account ended its self-imposed social media exile today, sending its first tweet since a real-time marketing disaster more than three weeks ago. On Sept. 9, the account joined the #WhyIStayed discussion with an unfortunate “You had pizza,” not realizing that the hashtag was being used as a forum for talking about domestic abuse.Read the full article