Dove’s New Social Experiment Shows Moms the Unintended Issues They’re Passing on to Their Daughters

by Joe Lazauskas
Dove’s social experiment films are the Nicki Minaj singles of the content marketing world. They may get mocked on occasion, but they’re built to go viral, and, oh boy, do they pack a punch. The latest Dove release is “Legacy,” a three-minute film that follows a relatively simple premise: Five mothers write down what they like and don’t like about their bodies, and then their ...Read the full article

Dove Real Beauty Sketches

Join the conversation at: #WeAreBeautiful Watch the whole experience at: Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see. And don't forget: YOU are more beautiful than you think!

Dove: Legacy

The way a girl feels about her beauty starts with how you feel about yours. With the Dove: Legacy film we are encouraging everyone to create their own positive beauty legacy, so the girls in their lives grow up feeling confident about the way they look and reach their full potential in life. This is the mission of the Dove Self-Esteem Project, which has so far helped more than 14 million young people with body confidence education. Join us, because together we can help even more. To learn more, visit

#TRUEBEAUTY - Dove Real Beauty Mirror Test

Dove knows EVERYTHING about women and beauty. This commercial proves it. SUBSCRIBE to Above Average Network: TWEET This Video: SHARE This Video on Facebook: Starring Emily Altman, Langan Kingsley, Livia Scott and Lauren Adams Featuring Brendan Fitzgibbons as the Gorilla-man Directed by Tim Bierbaum Written by Emily Altman Camera: Tim Bierbaum & Sean McIlraith Editor: Sean McIlraith Above Average Producer: Celeste Ballard Production Coordinator: Kayla Nadel-LaMotta Camera Equipment Provided by Canon Music Provided by Jingle Punks Captions by Dotsub (