Facebook, Instagram Help Drive Mercedes-Benz Campaign to Promote Its GLA Model

by David Cohen
Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did. On Facebook, Mercedes-Benz “highlighted the GLA’s progressive design, premium interior and versatility,” and provided li ...Read the full article