From Trouble to Trolls: How to Handle Negative Feedback on Social Media

by Kevin Shively
Of the companies on the Interbrand 100 Best Global Brands list, 32% have dedicated customer service handles. Our recent study of these dedicated handles shows that these 32 accounts were mentioned over 95K times in just one month. Twitter is the new epicenter of digital customer service. Users flock to the network to complain about products, raise issues, and interact with support teams.Read the full article