How The Independent got its BuzzFeed on

by Chris Smith
Like all newspapers, The Independent, an up-market national tabloid which sits within the Lebedev family’s stable of British newspapers, is on the hunt for digital growth. That means taking a page out of the book of digital native publishers with high-metabolism, social media-optimized content with the newly launched i100, a site heavy on visuals that offers social media-orien ...Read the full article