It’s Time to Think of Your Content as a Party Bus

by Erin Feldman
Once upon a time, we were fed the fairytale “Build It and They Will Come.” Some of us doubted the tale while others plunged down the rabbit holes of SEO and paid advertising. We all emerged, more or less unscathed, from the story into a world where building something did not mean anyone would come. The party favors would not be shared. The piñata never hit. The cake, uneaten.Read the full article