Local marketers say they prefer direct mail over digital

by Cynthia Boris
Have you checked your mailbox today? Not the one on your computer or smartphone – that metal one in front of your house. Not as exciting as it used it to be, is it? Let me put on my swami hat and guess what’s in your mailbox. . . . bills. . . . circulars. . . direct mail offers from local businesses. . . and a couple of you got a card from your mom. (You never call anymore.Read the full article