Restaurant Offering Discount for Negative Yelp Reviews

by Pierre Zarokian
The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.” It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp.Read the full article