Search Marketing: How a simple copy change increased conversion 21%

by Caitlynn Cush
Posted on 01 October 2014. Serving customers in an effective manner starts with gaining intelligence. Rather than the kind of intelligence needed to solve Sudoku puzzles or win in a game of chess, it’s more about knowing what your customers like and what they want. For example, how could your product or service improve their career? How could what you’re offering help their ...Read the full article