Six great automotive content marketing campaigns

by Ben Davis
Here’s a selection of content marketing endeavours by some car brands. I’m not sure I’ve ever been able to properly define content marketing and indeed my selections may stray between native advertising, brand advertising and bona fide content that feels rather more ‘agnostic’. However, what’s certain is that all the content I’ve picked does more than simple advertorial.Read the full article

Mercedes-Benz TV: Special sets the standard - Fashion Film Spring/Summer 2015

Style icon/artist Tilda Swinton and the new S-Class Coupe star in the Fashion Campaign Spring/Summer 2015 in a film directed by Roe Ethridge with André Chemetoff as cinematographer and Haider Ackermann as designer/stylist. Find out more on: http://www5.mercedes-benz.com/en/fashion/campaigns/special-sets-the-standard-fashion-film-spring-summer-2015/ Experience the world of Mercedes-Benz: http://benz.me/international/ Subscribe to Mercedes-Benz on YouTube: http://www.youtube.com/subscription_center?add_user=MercedesBenzTV


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