THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine

by Jordan Teicher
While the weather may not be the sexiest topic, it’s always on our minds. Picking out clothes for the day? Check outside. Struggling through an awkward conversation? Talk about how unseasonably hot it’s been. Feeling happy or sad? There’s a decent chance it’s the weather to thank or blame. Not only is the weather on our minds, but it also affects the decisions we make as con ...Read the full article