The NFL’s problems remind us that great brands are built, not bought

by Jeff Rosenblum
Jeff Rosenblum is a founding partner of Questus, a digital agency. As everyone knows, the NFL is in the midst of an unprecedented meltdown. Sports periodicals and social media are focusing on the off-the-field violence of its players rather than the on-the-field competition of its teams. Fans may run away from the game, and perhaps most concerning to the league, major advertis ...Read the full article