The Universal Question: How Do You Measure Content Marketing’s Value?

by Dawn Papandrea
Earned Media, Owned Media, Paid Media, Shared Media Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on in the brain of a potential buyer just by the amount of time they spend on your page? What do metrics like cl ...Read the full article