With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?

by Joe Lazauskas
Two of the smartest publications in the world are now experimenting with replacing the pageview with a new dominant metric for setting the price for ads bought and sold on the web. That metric? Time spent in view. Last week, The Wall Street Journal‘s Suzanne Vranica reported The Economist will start selling ads based on a new program called “TimeGuarantee,” which ensures tha ...Read the full article