Marketing to Millennials, the Advertising Week way

by Tanya Dua
This is an installment in a series exploring Advertising Week. This series is sponsored by Celtra, provider of the first cross-screen HTML5 technology for brand advertising. Advertising Week simply cannot get enough of millennials. No less than four sessions were devoted to the topic of the selfie generation, and the topic came up dozens of times more.Read the full article

Demi Lovato -- See the Real Me | Clean & Clear

Demi Lovato is inspired by the joy she gets from singing onstage. People may assume that she's always camera ready, but Demi wakes up just like everyone else, with the same worries and fears. She may be afraid of being vulnerable, but that does not stop her from showing the world who she really is: a WORK IN PROGRESS. Demi wants to use her voice to the fullest, and to keep working on her problems the best way she can. See The Real Me is about girls showing the world who they really are and what makes them amazing. Share this video and help us spread the movement. Join the #SeetheRealMe conversation: Watch more See the Real Me: Subscribe to the CLEAN & CLEAR® channel for more videos of girls like you, and exclusive content with our friends, Fifth Harmony! ©Johnson & Johnson Consumer Companies, Inc. 2014