Q&A: Selfridges' Simon Forster on the brand's multichannel retail strategy

by Graham Charlton
Selfridges has just relaunched its website, part of a £40m investment over the next five years, which aims to future proof the business. We paid a visit to Selfridges' London offices for a preview of the new site, and a chat with the company's Multichannel Director Simon Forster. Here, he explains the thinking behind the redesign, the growth of mobile shoppers, and the challe ...Read the full article