Social Media Management: How to Measure Social Media ROI

by Pamela Nichols
You’ve set up your social media profiles, created stellar design assets, and have an appealing, well-defined voice for your brand. But how do you truly measure social media marketing success? While making lasting connections and growing your fan base is important, knowing how to measure and capitalize on your brand’s social media ROI is vital to the success of your marketing campaign.Read the full article