The Pros and Cons of Including a Name Field in Your Opt-in Forms

by Pam Neely
Ever wondered if you should include a first name field in your opt-in forms or not? Some marketers use it, and some don’t, but there’s actually considerable dispute about whether the name field helps or hinders long-term list profitability. While there are no definitive answers either way, the decision whether or not to include a first name field is definitely worth some thought.Read the full article