Up Close @ SMX East: The 4th Wave Of Content Marketing

by Susan Esparza
“Content may be king, but content marketing is Game of Thrones — it’s a constant struggle to stay ahead. The cacophony is a challenge not only for marketers, but also for prospects besieged with a metric ton of reports, white papers, ebooks, and buyer’s guides. Innovation to break through this noise in content marketing has come in waves: first with SEO, second with rich conte ...Read the full article