What is customer retention and why do you need it?

by Christopher Ratcliff
They came, they bought, they went away and never came back. You've driven a customer to your site with an effective paid search campaign, you've kept their attention with some beautifully persuasive design and a first class user experience. Then by making the checkout as hassle free as possible and by offering them a free shipping and a terrific returns policy you've given ...Read the full article