Why The New York Times’ niche app strategy is flailing

by Ricardo Bilton
The New York Times’s efforts to capture younger readers is hitting a few speed bumps. Yesterday, amid the news that it plans to cut 100 jobs from its newsroom, the Times said that it was pulling the plug on NYT Opinion, the $5.99-a-month opinion app it introduced in June. It also said that NYT Now, its mobile news app, wasn’t exactly catching on with the millennial audience it was chasing.Read the full article