2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

by Howard Jacobson
When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?", is "Oh, I tried AdWords. It didn’t work for me." I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.Read the full article