Advertisers spending more on online video despite viewability concerns

by David Moth
Spending on digital video in Europe has increased by 42% over the past year, with agencies shifting budget from other digital channels to support their video activity. The survey, conducted by Adap.tv among 175 ad buyers and publishers, found that 48% of agencies have shifted adspend from display, 33% from print, and 10% from search.Read the full article