Don’t Roll the Dice: 4 Rules for Pricing Your Software Product

by John Bonini
I had a pretty candid phone conversation last week with the CEO of a newly-launched software startup who told me, “we spent so much time thinking about engineering the product that we completely neglected the marketing and sales aspect of the launch.” But hey, when you’re in the trenches developing a product, many things tend to take a backseat to the engineering process. Sleep. Food.Read the full article