How Publishers Are Crafting Their Ello Strategy

by Matthew Rothenberg
Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013. As it rides a wave of anti-ad and anti-Facebook sentiment, it still remains to be seen whether Ello is the next GM or the next Tucker Corp.Read the full article