engage:BDR fighting click fraud with Ted Dhanik
Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover what’s new with Engage:BDR and what directions they’re going in. Find out what’s special about their viewability offering in their First-Impression Buy-Side DSP, how you know that impressions are being viewed, how it helps fight click fraud, and what kind of RTB inventory you have access to with First-Impression Buy-Side. Also find out how to optimize your ROI as an advertiser, why you can expect your traffic to convert better than with other platforms, what their guaranteed time slot concept can do for you and how big their reach is.