Top Challenges Facing Content Creators

by Allie Freeland
This week Content Marketing Institute and MarketingProfs published the fifth annual B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America with findings from 2,000-some marketers to gain a deeper understanding of how organizations use content as part of the marketing mix. The number one initiative (and challenge) B2B marketers are working on now is “creating engaging content.Read the full article