Why Fewer People Are Using Content Marketing — and Why It’s Good News

by Michele Linn
When the CMI team read the initial results from our newly-released B2B Content Marketing: 2015 Benchmarks, Budgets and Trends research, one finding immediately jumped out at us: Eighty-six percent of B2B marketers are using content marketing — a number that has declined from last year’s adoption rate of 93 percent.Read the full article