This Week in Content Marketing: Inbound Versus Content Marketing

by Joe Pulizzi
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I speculate on why HubSpot has stirred up an age-old debate on the differences between inbound and content marketing; take issue with an article that laments the rise of corporate journalism and how it’s starting to compete with traditional news ...Read the full article

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  • Brace yourself for the corporate journalism wave - 14 readers, 507 Tweets - Corporations are tempted to take over journalism with increasingly better content. For the profession, this carries both dangers and hopes for new revenue streams. Those who fear native advertising or branded content will dread the unavoidable rise of corporate journalism. At first glance, associating the two words sounds like of an oxymoron of ...

  • Marriott Launches Global Creative and Content Marketing Studio - 13 readers, 300 Tweets - Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.