5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content

by Sam Petulla
Native Advertising, Paid Media As we revealed last month on the Strategist, there’s a new player in the native advertising transparency and standards game: a browser plug-in created by a product engineer at Google. The plug-in, called AdDetector, adds a red banner on top of sponsored content articles to add an extra layer of transparency.Read the full article