AdWords Quietly Launches New Demographics Targeting Tab

by Mark Irvine
As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics. Advertisers on the Google Display Network have the ability to view their performance by a user’s ...Read the full article