Bring your local business online -- no website required!

by Maile Ohye
Webmaster Level: Beginner “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a penny for every time someone asked me that question… :) To answer, today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give to our friends and family.Read the full article

Bring your local business online #1: Introduction and hot topics

Video #1 in a series to help build an online presence for your local business. Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones. More information at http://www.google.com/webmasters.


Bring your local business online #2: Determine your business’ value-add and online goal

Video #2 in a series to help build an online presence for your local business. With the example of Scott, the realtor, you’ll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special. More information at http://www.google.com/webmasters.


Bring your local business online #3: Find potential customers

Video #3 in a series to help build an online presence for your local business. Marnie and Scott figure out their customers’ most common journeys to reach their business. We'll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites. More information at http://www.google.com/webmasters.


Bring your local business online #4: Basic implementation and best practices

Video #4 in a series to help build an online presence for your local business. We'll cover the fundamentals and best practices as you take your business from offline to online! More information at http://www.google.com/webmasters.


Bring your local business online #5: Differentiate your business from the competition

Video #5 in a series to help build an online presence for your local business. With Scott’s business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews. More information at http://www.google.com/webmasters.


Bring your local business online #6: Engage customers with a holistic online identity

Video #6 in a series to help build an online presence for your local business. We'll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. :) More information at http://www.google.com/webmasters.